ABOUT
Hi I'm Gabs,
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Over the past 13 years I've had the pleasure of designing a broard range of exciting installations, art features, stage designs, storyboards, window displays and store designs.
My thinking is as diverse as the projects I've worked on which makes me quick with ideation and excellent at thinking outside the box. I love playing with creative problems and coming up with innovative solutions.
For this next chapter of my career I would like to lean heavily into design for build, creating experiential displays that grab the eye and produce unforgettable moments.
I look forward to working with you.
EXPERIENCE TIMELINE
THE FUTURE
Worked with Dr. Martens, FitFlop and Adidas on experiential displays, retail executions and activations. My first Syn project involved defining the look and feel for a new DM’s product category and leading its launch in Brooklyn, NYC - which I travelled to and executed solo.
2 YEARS, 6 MONTHS+
JUN 2023
1 YEAR, 5 MONTHS
JAN 2022
Led the winning global pitch to redesign Dufry’s duty-free stores globally. Art-directed multiple Morrisons food shoots and creatively planned campaign shoots for Epson’s projector launch with Usain Bolt.
2 YEARS, 2 MONTHS
Designed global toolkits, windows and campaign launch zones for Adidas. Contributed to several major pitch wins and worked closely with Beyoncé’s team on several IVY PARK campaigns.
NOV 2019
9 MONTHS
DEC 2018
9 MONTHS
Set, stage and content design for high-profile clients such as Urban Decay and BMW. I began learning Cinema 4D during this role, using it (with support from the team) to produce my own client-facing visuals.
Freelance Work
Working with a range of different companies creating brand identities and content. Within this time, I was also able to create a portfolio of personal artworks, some of which went on to be exhibited in a London art show.
MARCH 2018
6 MONTHS
SEPT 2017
Co-founded the agency, working closely with two business partners for six months. We delivered a range of projects for clients including Unilever, The Athenian and Here East, creating sculptural installations and kinetic retail display pieces.
Shoreditch-based art & design studio creating installations, sculptures and experiential work. I joined as a Junior Designer / Studio Manager in a small team of seven, working across concepting, making and (initially) the day-to-day studio operations. During my time there I helped design a range of art installations for high-profile brands, and contributed to the growth of the studio during a really exciting early phase.
5 YEARS
SEPT 2012
EDUCATION
3 YEARS
BA HONS Fashion Design (Menswear)
SEPT 2009
Recommended by CSM, the move from London to Leeds was taken to join the University's Fashion course. The final collection explored future- focused design, featuring Tron-like illuminated panelling integrated into tailored garments.
Art & Design Foundation
The course allowed us to explore a wide range of disciplines, but my interest in designing around the body led me to specialise in Fashion, one of the more competitive pathways. My project work spanned across disciplines: for Fashion Design, I created an armour-inspired leather corset that we shot guerrilla-style in an empty Trafalgar Square at 3am; for Product Design, I carved a seesaw-style sushi stand that forced diners to eat in sync; and for Visual Communication, I produced a conceptual piece featuring a woman suspended upside down, her body marked like cuts of meat.