THE CREATIVE

This was a freelance branding project.

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My Role: Designer

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Client: Breakin Habit

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Brief: To create a Brand identity for this Children's Break Dance School.

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Solution: To create a dynamic energy which reflects the company, we chose to play further on the 'Breakin' wordplay with the smashed glass as a starting point, from which there is an explosion of dance silhouettes. 

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To connect with the young target market we decided to feature the owner of the company within the logo in a break dance pose so that the company has a friendly and personal feel.