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Kronenbourg 1664
Design a key visual concept for a Global toolkit
My Role: Conceptual Designer
Client: Carlsberg
Location: Online
Brief: For this brief I was tasked to come up with a visual concept that would be dynamic enough to work across a range of different formats. ‘The Blue Hour’ was a concept brought forward from the client, a definable moment in time after sunset but before the dead of night when the light is low but the day is unfinished. 1664 Blanc wanted to own this hour as a time where you would meet with friends, socialise and consume their product - indicative of what Corona have done with sunset hour. Our challenge was to create a suite of visual assets that both promoted the product itself whilst also establishing the connection and meaning of Blue hour.
Solution: Our solution to this was to focus on the idea of light and colour. This was taken straight from the Blue hour’s signature low light atmosphere. We then had to include a ‘social moment’ as well as work with the Parisian style assets and ‘white world’ that 1664 already had as a brand image. Our twist or ‘smile in the mind’ moment was to have the light create the shape of the bottle, a connection which is meant to be noticed secondary to the scene and a personal connection between the brand and the onlooker.