THE CREATIVE

This art feature was created while working at Acrylicize

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My Role: Lead Designer/ Concept Designer

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Client: Sky

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Location: Sky's Central London HQ

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Brief: Part of a larger scheme for the floor, this particular area needed an artwork that would make an impact, be engaging from all angles and convey Sky's brand message of 'Choice'. 

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Solution: The Sky remote is arguably one of the most iconic and recognisable symbols of Sky other than their  branding. Here we repeat this nostalgic item to create a textured wall, each remote being angled to follow the viewer as they pass by the artwork.  The vast quantity of remotes and colour spectrum work together to convey a the theme of 'Choice'.