Bentley

My Role: Lead Creative

Client: Bentley

Location: Monaco

Brief: To create a dynamic car reveal that surprises the audience while being in keeping with the prestigious Bentley Brand.

Solution: Working with the design language of the iconic lattice grill, we designed a 3d pattern structure which would slot together to form the set backdrop. Trimmed with LED, the formation would be able to produce a multitude of patterns and programmed animations that use wing formations inspired by the Bentley logo.

The content on the curved LED screen would carry on these lines seamlessly, breaking up the sides of the presentation and giving a fresh look to set and stage format.