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DUFRY_Research Pages
DUFRY_Routes
DUFRY_Route 1_Moodboard
DUFRY_Route 1_Elements
DUFRY_Route 1_Mockup
DUFRY_Route 1_Overhead View
DUFRY_Route 3_Activations
DUFRY_Route 2_Moodboard
DUFRY_Route 2_Flat Designs 2
DUFRY_Route 2_Flat Designs
DUFRY_Route 2_Mockup
DUFRY_Route 2_Overhead
DUFRY_Route 2_POS Different Views
DUFRY_Route 2_Activations
DUFRY_Route 2_Details
DUFRY_Route 3_Moodboard
DUFRY_Route 1_Elements
DUFRY_Route 3_Mockup
DUFRY_Route 1_Overhead
DUFRY_Route 3_Mockup_Multiple Views
DUFRY_Route 3_Flat Designs Explained
DUFRY_Route 2_Flat Designs Explained
DUFRY_Route 3_Flat Designs
DUFRY_Route 3_Flat Designs_Recoloured
DUFRY_Research Sketches
DUFRY_Research Materials

DUFRY WAYFINDING

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Successful Pitch

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My Role: Lead Designer

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Client: Dufry

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Location: Global

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Brief: This successful pitch involved completely redesigning the overall look and feel of Dufry's wayfinding. The process involved a heavy research phase and a strategy workshop with the client.

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