THE CREATIVE

This art feature was created while in the creative team at Acrylicize

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My Role: Concept Designer

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Client: UBS 

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Brief: To create a concept which encapsulates the feeling of the diversity of Shoreditch. 

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Solution: Here my task was to design a clever way of presenting these 3D scanned real life characters of Shoreditch in a cohesive way which heightened a sense of community. For this I drew parallels with collectable toys, each with their own strengths, characteristics and accessories. This concept was then passed on to our in house art workers to create these dynamic packages.

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This artwork was featured in The Royal Academy's 250th Summer Exhibition.