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FORMOTION

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GTM Global Presentation

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My Role: Lead Designer

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Client: Adidas Paris

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Location: Paris Flagship

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Brief: A two week pitch and development to create a solution that was very highly regarded by Adidas Paris but ultimately didn't come to fruition due to covid.

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Solution: Here we took inspiration from the themes of motion and tension that feature heavily in performance-wear, with tension cord formations and floorboards that appear to flow with the motion of the athletes.

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