Fuck Yeah

This was a personal project

My Role: Designer/Maker

Client: Personal/ Multi Design Store

Brief: To bring cross-stitch into the 21st Century

Solution: What most stuck out to me during this project was the irony of spending so much time intricately spelling out a word that is usually hushed and frowned upon. This contradiction was heightened by the use of materials (neon wool and steel) which are completely unapologetic.

The 'Yeah' seen below was an experiment with more premium materials and a alternative font style.