THE CREATIVE

This was a personal project

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My Role: Designer/Maker

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Client: Personal/ Multi Design Store

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Brief: To bring cross-stitch into the 21st Century

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Solution:  What most stuck out to me during this project was the irony of spending so much time intricately spelling out a word that is usually hushed and frowned upon. This contradiction was heightened by the use of materials (neon wool and steel) which are completely unapologetic. 

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The 'Yeah' seen below was an experiment with more premium materials and a alternative font style.