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NIKKI FITNESS
This was a freelance branding project.
My Role: Designer
Client: Nikki Fitness
Brief: To create a feminine yet strong brand logo that would incorporate the tag line 'Health and Happiness'.
Solution: As the company name denotes the nature of the brand we were then free to experiment with styles that are not usually seen within the fitness/PT world. The brush font gives a soft approach which is useful to draw in clients who are trepidatious of engaging with a Personal Trainer.
There was also a focus towards the over 50 market who are predominantly using the brand.
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