Nikki Fitness

This was a freelance branding project.

My Role: Designer

Client: Nikki Fitness

Brief: To create a feminine yet strong brand logo that would incorporate the tag line 'Health and Happiness'.

Solution: As the company name denotes the nature of the brand we were then free to experiment with styles that are not usually seen within the fitness/PT world. The brush font gives a soft approach which is useful to draw in clients who are trepidatious of engaging with a Personal Trainer.

There was also a focus towards the over 50 market who are predominantly using the brand.