THE CREATIVE

This was a freelance branding project.

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My Role: Art Director

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Client: Shells & Gells

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Brief: To create a Brand identity for this Gel and Shellac company.

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Solution: To create a fashionable and feminine Brand Identity we decided to commission artist Lola Blackheart to create the Mermaid Illustration that plays on the word 'Shellac' and our shell theme.