THE CREATIVE

SUPPORT EVERY SISTER

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GTM Global Presentation

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My Role: Lead Designer

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Client: Adidas

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Location: Global

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Brief: This pitch involved thinking and delivering big in a short space of time. The GTM project was to deliver Adidas' own sky high thinking strategy to a global market - one that wouldn't necessarily be implemented but would set the tone for seasons to come. Here I was able to take creative control of the project completely resulting in winning future work from Adidas.

 

Solution: For this approach we created a more unique launchzone by using the circular formation. There were several zonal areas that needed to be represented as well as a big impactful frontal approach which I think we achieved.