top of page
 |  |
|---|---|
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
 |
IVY PARK
Global toolkit: Initial concept to RCG delivery
My Role: Senior Designer
Client: Adidas x Parkwood
Location: Global
Brief: To create a concept that could be rolled out globally to retail markets to interpret the IVY PARK campaign in their own way.
Creative had to align with Beyonce's personal team throughout the process. Taking command of this direction was a constant requirement of the role.
Solution: Here I worked one on one with the creative director as we played with the idea of ‘This is my Park’ and what it meant to the consumer. The concept took more of a metaphorical approach with the terrarium representing that you can own your peace wherever you consider your creative space to ‘play’ is.
bottom of page