THE CREATIVE

VELOUR CAMPAIGN

​

My Role: Lead Designer

​

Client: Adidas

​

Location: Global

​

Brief: A two week pitch which involved my participation in concept design and delivery for the Velour tracksuit campaign which was born heavily from insights into Gen Z culture and trends. 

 

Solution: This was a really fun project, working with 90’s textures and materials and a chance to create a quirky design solution.