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ALWAYSORIGINAL_Moodboard
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ALWAYSORIGINAL_Manifesto
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ALWAYS ORIGINAL_Y2K Launchzone
ALWAYS ORIGINAL_Y2K Photobooth
ALWAYS ORIGINAL_Y2K Photo moment
ALWAYSORIGINAL_ASOS Takeover
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ALWAYS ORIGINAL_Y2K Tower

VELOUR CAMPAIGN

My Role: Lead Designer

Client: Adidas

Location: Global

Brief: A two week pitch which involved my participation in concept design and delivery for the Velour tracksuit campaign which was born heavily from insights into Gen Z culture and trends. 

 

Solution: This was a really fun project, working with 90’s textures and materials and a chance to create a quirky design solution.

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